Results from the accounts I run at Wishpond, my own builds, and the in-house roles before that. Meta and Google ads, SEO, email and the websites underneath them.
Every return figure opens to show how it was worked out. Each client has a full story page.
leads from five Meta lead-gen campaigns
return on ad spend for a home improvement contractor
return on Meta ad spend for GLP-1 telehealth
Instagram followers grown organically for a cookie brand
Wide Rivers, home improvement
Total ad spend over six months, about $600 a month.
Inbound calls a month, at $7.50 to $12 per call.
Completed work so far, a 29x return on the ad spend.
Plus two new trucks and a new field office.
GLP-1 weight loss and peptides are among the hardest products to advertise on Meta. Ad accounts in these categories get restricted or shut down all the time. I’m the person the team brings these accounts to.
return on Meta ad spend
25 paid consults a week on $100 a day. GLP-1 weight loss ads running on Meta without account shutdowns. SEO as well.
Counts the $169 consult fee only, not any treatment revenue after it.
new buyers a week from Meta
Built the Health Optimization Report sub-brand and its Meta campaign. 50 to 100 leads a week, and about 20% become buyers. SEO on the main site too.
Filter by the kind of work, or by where it happened. Open any account for its full story.
Home improvement, Wishpond
in completed work from $3,600 in ad spend
Six months of Meta and Google Performance Max. 50 to 80 calls a month, and the contractor has since added two trucks, six staff and a field office.
return on Meta ad spend
25 paid consults a week on $100 a day. GLP-1 weight loss ads running on Meta without account shutdowns. SEO as well.
Counts the $169 consult fee only, not any treatment revenue after it.
new buyers a week from Meta
Built the Health Optimization Report sub-brand and its Meta campaign. 50 to 100 leads a week, and about 20% become buyers. SEO on the main site too.
Wishpond
leads from the first Meta campaign
Then $21,000 in sales at 2.1x ROAS from a second Meta campaign built around purchases.
Wishpond
leads from a Meta lead-gen campaign
Now a Meta sales campaign bringing in $2,000 to $4,000 a month. I also run their newsletters, blog and social media.
return on ad spend from Meta sales campaigns
$500 to $1,000 in sales a week on $30 a day.
Instagram followers, grown organically
Organic posting, influencer outreach and cross-campaigns. The Meta campaign added 2,000+ leads and 100+ subscribing customers.
Outdoor gear, Wishpond
leads from a Meta giveaway campaign
A giveaway campaign on Meta. It built a list of 2,000 leads.
in course sales from a Meta sales campaign
270 leads from an earlier Meta lead-gen campaign. I also built their new support page from scratch.
leads a day from Meta and Google
Built the website and run both ad platforms. Meta and Google send around 20 leads a day to it.
leads a week from Google Search
Rebuilt the site and run Google Search. The search campaign brings in 10 to 40 leads a week.
organic leads a month
Built the site and run its SEO. Every one of these leads comes from organic search.
organic leads a month, around 100 in tax season
SEO only. Lead volume roughly triples during tax season.
in monthly sales from organic search
300 to 400 organic visitors a month. They turn into $2,000 to $3,000 in sales.
site users in a month, up from zero two years ago
SEO and the newsletter for a penetration testing firm. 89,018 Google Search impressions a month, built from nothing.
Report period: September 16 to October 15, 2026.
built from scratch
Designed and built the site. For a nutrition practice focused on blood sugar management.
online store built from scratch
Built the online store.
site build and blog posts
Site build and blog posts. For a trauma recovery and personal development practice.
built as a WordPress plugin
A lead-gen game built as a WordPress plugin. Players save a score with their email, which triggers discount codes and a follow-up chain.
plus a custom calculator
Website and custom calculator. I built the full site and the HTML calculator inside it.
in monthly sales, as reported during the campaign
Website, Instagram and sales engine. Built the site, grew the Instagram presence and ran an all-round sales campaign.
new paying students
From wireframe to 1,100 paying students. Wireframes, copy, design and deployment, then the campaign that filled the classes.
monthly organic visits
Architected the content engine and SEO pipeline. Built an AI-powered knowledge base, link-building partnerships and cross-brand content operations.
monthly organic visitors, with inbound leads up 330%
Built and ran the demand-generation content strategy. Audited the library and removed 70+ outdated pieces.
Content agency, Lead Content Strategist, In-house & agency
ARR growth over two years
Led a full company rebrand and rebuilt the content strategy. Designed strategies for Ahrefs, Exploding Topics, Mixpanel, Pixelied and Lumen5.
monthly organic visits
Designed and ran the content strategy. Part of Planet Content's work for Pixelied.
Client at Planet Content, In-house & agency
monthly organic visits in under six months
Content and SEO strategy. Organic traffic grew more than 25x in under six months.
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Built from scratch or rebuilt for clients, usually alongside the campaigns that send traffic to them. Scroll sideways.
