Blog
Notes on campaigns, content and the numbers behind them.
For work published elsewhere, see Writing.
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Is Google a Monopoly? The Genius Lawsuit, the Courts, and AI Overviews (2027 Update)
In 2019 I asked whether Google was a monopoly and answered "technically, no." In 2024 a federal judge answered "yes." Here's the full story, from the Genius lyrics sting to AI Overviews.
- What $600 a month in ads did for a home improvement contractor Six months, $3,600 in ad spend, 50 to 80 calls a month and about $106,000 in completed work. Then two new trucks, six hires and a field office.