What $600 a month in ads did for a home improvement contractor

Wide Rivers is a home improvement contractor. Six months ago we started running their ads on Meta and on Google Performance Max, on a combined budget of about $600 a month.

Total ad spend so far is $3,600. In that time the campaigns have brought in 50 to 80 inbound calls every month, which works out to between $7.50 and $12 per call.

What the calls turned into

Those calls have turned into about $106,000 in completed work. Against $3,600 in spend, that is roughly a 29x return.

The more useful number is what the business did with it. To keep up with the work, Wide Rivers bought two new trucks, hired six more people and opened a field office.

The math

• Monthly spend: $3,600 ÷ 6 = $600
• Cost per call: $600 ÷ 80 = $7.50 in a busy month, $600 ÷ 50 = $12 in a slow one
• Return on ad spend: $106,000 ÷ $3,600 = 29.4x